Project Purpose:
To investigate and assess brand health and effectiveness for Air University (AU)
The Results:
- Explored the following key components of AU branding:
- What audiences, stakeholders, key contributors, decision makers and community partners were saying about AU in their networks and beyond?
- What the overall values of AU were and how far they were reaching beyond the walls of the university?
- How was the AU brand managed in terms of organizational performance and customer relationship performance?
- Provided practical recommendations for improving the AU brand and a step-by-step guide for implementation of each idea.